Mobile broadband take-up gives retail sector a boost
Posted: 19 August 2008
The growth of mobile broadband is set to have an impact on the retail sector, according to new research from BT.
The telecommunications company said that as more people opt for mobile broadband services, retailers will need to change the way they offer their products to consumers in line with the way people are getting online.
BT's study revealed that in the last three months and estimated 45 per cent of mobile broadband users have used their devices to hunt down goods or services online and one in three claimed this had helped make "well-informed buying decisions".
It was also revealed that one in five users had made purchase online using mobile internet devices and BT futurologist Ian Neild said this was indicative of a change in attitude towards web access.
"The days of the internet being something for the home are over. For a growing number of savvy shoppers, the online and in-store worlds have now merged," he said.
T Mobile, 3, Orange and Vodafone are among the networks currently offering mobile broadband services.
Copyright © 2008 MobileShop.com
